Last weekend, I had chatted with my gym instructor about his business. While talking to him I have noticed that, he is getting many difficulties in his Gym business. The gym is called UR Care it is located in Mulund Mumbai-80. He was telling about his business strategy to generate more and more business. He told me about his plan to hire good expert trainers, new advance equipments, a bold receptionist and good discount offers for customers and many more.
After listening all the ideas, yep those were pretty interesting. I explained him how SEO can help to increase clients through web. He told me that he is eager to do that but, he doesn’t have any idea how to start. SEO is very fantastic way to promote a small business in a good manner. So finally, I have been taken this challenge to promote his GYM business on the web.
Here are the plans what I am going to use to take this business on the next level.
Google places :- Now a days 95% people search local as well as international business and services online. Google places is a free service to get a business listing. You can simply login with G+ a/c and get option to add your local business with physical address and website. For user convenience they have given “Edit” option as well to adjust anything according to need. It takes 7 days to approve and live your business listing.
Offsite strategy :- Sometimes offsite strategy also works to increase online presence, So it’s time to go to the field to know what customers want, what they think and what they do, by knowing customers behaviour you can easily understand, what keywords term you have to use in your website. You can create buzz around your business by using some posters, banners and branding.
Analyze competitors :- We should always think beyond that what our competitors do and we can judge that in a better way with very least efforts by researching their website. We must short their keywords and services and we can used Google adwords keywords tool to know more about those keywords like density, competition, CTR and CPC etc. We should choose first those keywords which have low competition and high density.
Content and Backlinks:- Content and backlinks are two most important things in SEO. Everybody knows that content is the king for success of any online business. Every website has needed unique content to get higher in the SERPs. Content of the website must be informative and it has to be cover with important keywords. Quality backlinks are also very important for the success of every website, Search engines follow quality backlinks and its also help to drive users on the website. But, its important to get links from local business owner which must be related to our business website.
User reviews:- Reviews are always good to get, either they are good or bad. Review section must be added on the product or services page that always help to make your business more creditable for future customers.
I am sure that points will help you with small business SEO, put your feedback and thoughts below in the comment box. All the best and keep learning.