Important Ways to Drive Traffic on the Website

Website-TrafficHello everybody, I hope everyone doing well and keep learning SEO steps to get good SERP and traffic on the website. Today we will be discussing about the ways which could really help to drive traffic. Having a good website only can’t help you out to get more business, It is very important to get more traffic on your business website. There is plenty of ways to achieve you target customers via internet.

Quality content :-  This is very important factor for any website. For any website it is very important to get good rank in the search engine. If website doesn’t have good ranking then it can’t drive good amount of traffic. Search engine loves content very much so it must be unique and authentic and while writing content it must be filled with some targeted keywords in the body of the content. You can simply use some keywords in meta tags but don’t overdo it, In new penguin update keyword should not be overused it may harm your ranking.

Use of Social media :- Social media playing vital role for the success of any online business. Update new content is very important to drive traffic on the website. There are many social networking websites which could help you to go  your content viral. Lets start with Facebook, G+, Twitter and Linkedin, you need to get registered on these social networks and start updating information and news around your business. You can invite people to know about your services and it is important to be active on these social channels so in future it might be helpful to drive referral as well as organic traffic.

Link Building:- Link building is a best technique to get keywords ranking and traffic. Link building consists many process like Blog posts, Article submission, Link exchange, Press release, Forum posting etc. You can spread your website links throughout the web and that would be visible for many users so they can drive on your website by clicking links. High quality links may help you with good backlinks that give more weightage to  your website.

Videos with Content :-  You can make a video by defining that, what your content says because many people prefer watching video rather than read whole content and it may help you out with less bounce rate which is always good for a website. So this is the smart decision to include a video in the post to increase traffic.

PPC Campaign :- After identifying targeted keywords you can start PPC campaign by spending less money. PPC is a service that provided by Google adwords which helps to advertise your website. You can get listed in Google as well as its partners websites. PPC is one of the fantastic way to increase traffic dramatically if properly executed.

Email Newsletters :- Sending email newsletters are also a effective way to generate traffic on the website. You can create a database of your targeted visitors and start sending product information updates, welcome emails to your targeted visitors.

Maybe if I am missing out some other important points in this post. But I am sure these points will help you lot.


Tips for Small Online Business Success

SEO_successLast weekend, I had chatted with my gym instructor about his business. While talking to him I have noticed that, he is getting many difficulties in his Gym business. The gym is called UR Care it is located in Mulund (w) Mumbai-80. He was telling about his business strategy to generate more and more business. He told me about his plan to hire good expert trainers, new advance equipments, a bold receptionist and good discount offers for customers and many more.

After listening all the ideas, yep those were pretty interesting. I explained him how SEO can help to increase clients through web. He told me that he is eager to do that but, he doesn’t have any idea how to start. SEO is very fantastic way to promote a small business in a good manner. So finally, I have been taken this challenge to promote his GYM business on the web.

Here are the plans what I am going to use to take this business on the next level.

Google places :- Now a days 95% people search local as well as international  business and services online. Google places is a free service to get a business listing. You can simply login with G+ a/c and get option to add your local business with physical address and website. For user convenience they have given “Edit” option as well to adjust anything according to need. It takes 7 days to approve and live your business listing.

Offsite strategy  :- Sometimes offsite strategy also works to increase online presence, So it’s time to go to the field to know what customers want, what they think and what they do, by knowing customers behaviour you can easily understand, what keywords term you have to use in your website. You can create buzz around your business by using some posters, banners and branding.

Analyze competitors :- We should always think beyond that what our competitors do and we can judge that in a better way with very least efforts by researching their website. We must short their keywords and services and we can used Google adwords keywords tool to know more about those keywords like density, competition, CTR and CPC etc. We should choose first those keywords which have low competition and high density.

Content and Backlinks:- Content and backlinks are two most important things in SEO. Everybody knows that content is the king for success of  any online business. Every website has needed unique content to get higher in the SERPs. Content of the website must be informative and it has to be cover with important keywords. Quality backlinks are also very important for the success of every website, Search engines follow quality backlinks and its also help to drive users on the website. But, its important to get links from local business owner which must be related to our business website.

User reviews:- Reviews are always good to get, either they are good or bad. Review section must be added on the product or services page that always help to make your business more creditable for future customers.

I am sure that points will help you with small business SEO, put your feedback and thoughts below in the comment box. All the best and keep learning.