With this year SEO going to be a little more difficult as Google changing in algorithm to make searches more relevant. Many people have in their mind this question how can they run a successful online marketing campaign in order to increase organic searches and ranking. This is not a unique thing that we are discussing in this article, but we could not ignore this in 2014 as many SEO newbies (learner) might be looking upon this piece of content. So we need to be prepared before starting a new SEO project. I am done with many researches and finally started working on a new client project. Here are the tips which I am using and will use at later stage.
Content Marketing :- In latest trends content marketing is hitting the wall and in 2014 it will be on top. Google might stop relying on SEO and search engine marketing. So here we need to explore our knowledge in the field of content writing. Content is only the thing which can engage users and make them know what is your website all about. Content must be engaging and compelling and it should give user to a good reading experience. We must need to cover all latest trends and topics which users might be looking at. A good piece of content doesn’t need of a too much link building.
Meta Tags :- Somehow meta tags can play big role in the success of any website. Search engines have stopped caring about the keywords tag since long back, but they do care about title tag and meta description. After getting keywords research done we need to integrate those keywords in page titles as well as in website content. Title tags help search engines to know what the page content is all about and it increases the chances of getting good ranking of keywords. Title tags must not be more than 60 characters and it should not be created with boilerplate text. Use standard format for home page, example – [ SEO company in India | Digital marketing agencies - Example.com ] You can use other important keywords in internal pages of website.
meta tags are also the most important factor for success of any website. Search engines often use description in ranking results that increases chances of getting clicked by users, so we need to keep it compelling and engaging.
Link Building:- In Google’s last update, it has stopped giving importance to a large number of backlinks from directory submission, link exchange, blog comment, forum posting, classified etc. Now we need to focus on quality link building. Here are some link building process that will work in 2014
(i) Guest posting :- In 2014 guest posting will work as best process of link building. You can write an article with including your targeted keyword as anchor text and propose bloggers to post your article on their blogs. Before posting your article in a blog you need to check domain authority, page rank, content quality, total outbound links etc. Posting an article in good blog can help you to drive a good amount of traffic and attain good backlinks.
(ii) Press releases:- Press releases also a best source of link attaining. You can write a compelling content that interests your users. It will help you to increase traffic and reduce bounce rate.
(iii) Social bookmarking:- Build your reputation on social bookmarking website. Reddit, stumble, delicious, pinterest, etc. They are big social bookmarking websites where you can promote your products at free of cost. All you have to do is be updated and increase fan base.
Social Networking:- Social networking have always been a great tool for promoting a website. You can start with these 3 big social signals Facebook, Twitter and G+. Billions of people using these platform to explore their interest and knowledge and some of digital marketers believe that targeting these three social singles are good enough to achieve online success for any brand.
In 2014 these are the basic steps for achieving online success for a website. Later on I will come up with some new points of onpage optimization and some other effective offpage tips.