Basic SEO tips to achieve success in 2014

seo-tips-2014With this year SEO going to be a little more difficult as Google changing in algorithm to make searches more  relevant. Many people have in their mind this question how can they run a successful online marketing campaign in order to increase organic searches and ranking. This is not a unique thing that we are discussing in this article, but we could not ignore this in 2014 as many SEO newbies (learner) might be looking upon this piece of content. So we need to be prepared before starting a new SEO project. I am done with many researches and finally started working on a new client project. Here are the tips which I am using and will use at later stage.

Content Marketing :-  In latest trends content marketing is hitting the wall and in 2014 it will be on top. Google might stop relying on SEO and search engine marketing. So here we need to explore our knowledge in the field of content writing. Content is only the thing which can engage users and make them know what is your website all about. Content must be engaging  and compelling and it should give user to a good reading experience. We must need to cover all latest trends and topics which users might be looking at. A good piece of content doesn’t need of a too much link building.

Meta Tags :- Somehow meta tags can play big role in the success of any website. Search engines have stopped caring about the keywords tag since long back, but they do care about title tag and meta description. After getting keywords research done we need to integrate those keywords in page titles as well as in website content. Title tags help search engines to know what the page content is all about and it increases the chances of getting good ranking of keywords. Title tags must not be more than 60 characters and it should not be created with boilerplate text. Use standard format for home page, example – [ SEO company in India | Digital marketing agencies - Example.com ]  You can use other important keywords in internal pages of website.

meta tags are also the most important factor for success of any website. Search engines often use description in ranking results that increases chances of getting clicked by users, so we need to keep it compelling and engaging.

Link Building:- In Google’s last update, it has stopped giving importance to a large number of backlinks from directory submission, link exchange, blog comment, forum posting, classified etc. Now we need to focus on quality link building. Here are some link building process that will work in 2014

(i) Guest posting :- In 2014 guest posting will work as best process of link building. You can write an article with including your targeted keyword as anchor text and propose bloggers to post your article on their blogs. Before posting your article in a blog you need to check domain authority, page rank, content quality, total outbound links etc. Posting an article in good blog can help you to drive a good amount of traffic and attain good backlinks.

(ii) Press releases:- Press releases also a best source of link attaining. You can write a compelling content that interests your users. It will help you to increase traffic and reduce bounce rate.

(iii) Social bookmarking:- Build your reputation on social bookmarking website. Reddit, stumble, delicious, pinterest, etc.  They are big social bookmarking websites where you can promote your products at free of cost. All you have to do is be updated and increase fan base.

Social Networking:- Social networking have always been a great tool for promoting a website. You can start with these 3 big social signals Facebook, Twitter and G+. Billions of people using these platform to explore their interest and knowledge and some of digital marketers believe that targeting these three social singles are good enough to achieve online success for any brand.

In 2014 these are the basic steps for achieving online success for a website. Later on I will come up with some new points of onpage optimization and some other effective offpage tips.

Source : http://seospiceup.com/some-basic-steps-to-achieve-success-in-online-marketing/

Tips for successful SEO client pitching

I apologies for not to be with you, Actually I was stuck up with other things that is  why I haven’t posted any new article for too long.

In past two months, I have done many researches on offpage, onpage SEO, made PPTs to project full SEO plan etc. I got some of new SEO projects and for that I am very thankful to my clients who believe in my ability, So today’s topic we will be discussing about pitching an SEO client.

Before start this action you will have to work on setting up a goal. Always be honest when you go for client pitching. Nobody loves liars so you don’t need to exaggerate things that you can not handle properly and smoothly. There are some of most important areas that you must be work on.

Research Business Models :-  Before fix up a meeting you must have a understanding of business model of your client like in which field they work for, how they generate revenue, what are their current position in market and most important thing is how they get leads through web. These Important objectives ought to be discussed at your first meeting with client or you can discuss these points over phone.

Get the presentation ready :- Before going for a meeting you need to work on a presentation, for that you must have knowledge of Powerpoint. In that PPT you must have to mention market strategy plan, competitor analysis report, site review report, researched keywords list and idea for content posting etc. Don’t forget to mention your current successful project, keyword ranking graph, analytics report of your successful project. Client would be glad to knowing about your success in the field of online marketing.

Focus on client’s requirements :- You have to only keep an open eye on client’s requirement. You are committed to provide greatest service to your clients. Clients are like “God” to us so don’t try to make fool of them. Only commit what you can achieve for them. SEO is unpredictable, no one can guarantee no.1 ranking on Google, but if things go correctly you can easily get good conversions out of quality traffic.

Payments :- That is the most crucial as well as important part of every business. Once client is agree to start working with you then payment part comes. I always try to keep me away from payment discussions, but let’s give this question a go. I always believe in customer satisfaction and that keeps me eager to start work on client’s project. Nobody works without money and we should not put ourselves into this situation where we are continue working without payment.

Keep sending reports by mentioning keyword ranking and no. of traffic until your client doesn’t take first step to send out your first paycheque. Quality and effective work always comes up with money and praise.

Importance of Link Building in SEO

Link-BuildingIn today’s post I would like to share some information about how can link building help to get high rank in search engines. Link building works as a chain throughout the web. For example if you build links with different domains that redirect search engines to your websites, then search engine’s spider starts to crawl your website and this way search engine works.

Here we will talk about benefits of Link building and how does it help to get good ranking and driving traffic.

1. The great benefit of link building is, It helps to increase link popularity and provides good quality backlinks. We should only focus on quality of backlinks rather than quantity. Good quality inbound links always help to increase page rank and page rank gives more weight to a website.

2. Link building helps to get index quickly and after indexing search engine shows it in results. Link building is a most preferable technique of SEO, It refers more and more users to website.

3. This technique helps you to post your informative content anywhere on the web like forums, blog and articles. You can simply post information about your business and product by placing your website link, So that user will reach at your website in order to receive all valuable information about your business.

4. One thing you need to keep in mind, Always build relevant links. For example if any user surfing internet to get the information about “Racing Cars” so here you have to understand this fact and you will have to build link with car related sites.

5. Link building helps to increase conversion rate of the website. Good amount of traffic potentially helps to increase brand awareness.

6. Link building spreads root of the website on the web and increases popularity so that users easily can reach on the website. Clicking link from trusted source always adds more and more potential energy to the website.

How social media stimulate your business

Social-networkHowdy, I hope everybody is doing well and learning SEO tips. In today’s post we are going to talk about SMO (Social Media Optimization) and how does it help to drive traffic on the website. Now a days social media plays vital role in internet marketing and more than one million users have been using this service to promote their things throughout the web.

Social media is one of the most preferable way to create buzz around new products and launches. There are many social networking websites like Facebook, Twitter, Linkedin etc. Every website has different ideology so you have to use different ways to work on them to get good results. Here I am presenting some of good social networking website they really will help to promote your business.

Facebook :- Facebook is no.1 social network website of the world. Facebook has over one billion active users, so that could be a great idea to promote a business on facebook. Many businesses have been using Facebook to connect with potential customers.

Facebook allows users to create a FB fan page and people who are interested in your business they can like your page in order to receive updates about your business. Social media is continuous process so its very important to update fan page daily to attract customers. Always update unique content and keep monitoring your wall and don’t forget to give feedback to users.

You can create ads by spending very less amount to get more and more customer attention. Your product ad will display on FB and it will help your business to direct connect with potential customers.

Twitter:- If you don’t use Twitter for your business then you have no idea what are you missing out. Everyday millions of users use twitter to share new ideas and promote their things. Twitter can directly help you to connect with potential customers you need to just spend very less time to retweet about your business.

You can create your account and post your company logo as profile picture and start following people who relate your business. Once you connected with them you will receive updates about your product and services.

Linkedin :- Linkedin is designed for business and professional over 100 millions users using this service throughout the world. You can find businesses and events which relates your company services. You need to keep your business page update with informative and quality content so that many potential users can connect with you and post a recommendation that will help you in a great way.

Social media is a great platform to push any business up, but the thing we need to do is always be updated and keep doing.

Important Ways to Drive Traffic on the Website

Website-TrafficHello everybody, I hope everyone doing well and keep learning SEO steps to get good SERP and traffic on the website. Today we will be discussing about the ways which could really help to drive traffic. Having a good website only can’t help you out to get more business, It is very important to get more traffic on your business website. There is plenty of ways to achieve you target customers via internet.

Quality content :-  This is very important factor for any website. For any website it is very important to get good rank in the search engine. If website doesn’t have good ranking then it can’t drive good amount of traffic. Search engine loves content very much so it must be unique and authentic and while writing content it must be filled with some targeted keywords in the body of the content. You can simply use some keywords in meta tags but don’t overdo it, In new penguin update keyword should not be overused it may harm your ranking.

Use of Social media :- Social media playing vital role for the success of any online business. Update new content is very important to drive traffic on the website. There are many social networking websites which could help you to go  your content viral. Lets start with Facebook, G+, Twitter and Linkedin, you need to get registered on these social networks and start updating information and news around your business. You can invite people to know about your services and it is important to be active on these social channels so in future it might be helpful to drive referral as well as organic traffic.

Link Building:- Link building is a best technique to get keywords ranking and traffic. Link building consists many process like Blog posts, Article submission, Link exchange, Press release, Forum posting etc. You can spread your website links throughout the web and that would be visible for many users so they can drive on your website by clicking links. High quality links may help you with good backlinks that give more weightage to  your website.

Videos with Content :-  You can make a video by defining that, what your content says because many people prefer watching video rather than read whole content and it may help you out with less bounce rate which is always good for a website. So this is the smart decision to include a video in the post to increase traffic.

PPC Campaign :- After identifying targeted keywords you can start PPC campaign by spending less money. PPC is a service that provided by Google adwords which helps to advertise your website. You can get listed in Google as well as its partners websites. PPC is one of the fantastic way to increase traffic dramatically if properly executed.

Email Newsletters :- Sending email newsletters are also a effective way to generate traffic on the website. You can create a database of your targeted visitors and start sending product information updates, welcome emails to your targeted visitors.

Maybe if I am missing out some other important points in this post. But I am sure these points will help you lot.

Tips for Small Online Business Success

SEO_successLast weekend, I had chatted with my gym instructor about his business. While talking to him I have noticed that, he is getting many difficulties in his Gym business. The gym is called UR Care it is located in Mulund (w) Mumbai-80. He was telling about his business strategy to generate more and more business. He told me about his plan to hire good expert trainers, new advance equipments, a bold receptionist and good discount offers for customers and many more.

After listening all the ideas, yep those were pretty interesting. I explained him how SEO can help to increase clients through web. He told me that he is eager to do that but, he doesn’t have any idea how to start. SEO is very fantastic way to promote a small business in a good manner. So finally, I have been taken this challenge to promote his GYM business on the web.

Here are the plans what I am going to use to take this business on the next level.

Google places :- Now a days 95% people search local as well as international  business and services online. Google places is a free service to get a business listing. You can simply login with G+ a/c and get option to add your local business with physical address and website. For user convenience they have given “Edit” option as well to adjust anything according to need. It takes 7 days to approve and live your business listing.

Offsite strategy  :- Sometimes offsite strategy also works to increase online presence, So it’s time to go to the field to know what customers want, what they think and what they do, by knowing customers behaviour you can easily understand, what keywords term you have to use in your website. You can create buzz around your business by using some posters, banners and branding.

Analyze competitors :- We should always think beyond that what our competitors do and we can judge that in a better way with very least efforts by researching their website. We must short their keywords and services and we can used Google adwords keywords tool to know more about those keywords like density, competition, CTR and CPC etc. We should choose first those keywords which have low competition and high density.

Content and Backlinks:- Content and backlinks are two most important things in SEO. Everybody knows that content is the king for success of  any online business. Every website has needed unique content to get higher in the SERPs. Content of the website must be informative and it has to be cover with important keywords. Quality backlinks are also very important for the success of every website, Search engines follow quality backlinks and its also help to drive users on the website. But, its important to get links from local business owner which must be related to our business website.

User reviews:- Reviews are always good to get, either they are good or bad. Review section must be added on the product or services page that always help to make your business more creditable for future customers.

I am sure that points will help you with small business SEO, put your feedback and thoughts below in the comment box. All the best and keep learning.

Important Points to Know Before Start Working on a Website

onsite-SEO-pointsHowdy SEO newbies, I am back with another important post and here I have some cool points that will help you to start working on a new website. Everybody knows  Onpage SEO plays important role to build online brand awareness. So everybody must need to know these important aspects before start working on a website.

Coding errors :- Must check coding error before start working on a website that surely can effect your indexing. It would not be easy for a Search engine optimizer to understand Coding, CSS and other HTML errors. W3C has provided a number of free online validation tools. These tools can help you to get to know coding errors of your website that you can rectify with help of developers.

Title Tags :-  Title tags define a web page and keep unique the page content, according to search engine algorithm every webpage has must be unique content and it really matters for website quality. Title tags help to let search engines know about your website and that helps to get keywords in ranking which have used in the title of the page.

For example if a website is made for purposes to buy or sell “used cars” so we can put it this way ["used cars online, Buy used cars at websitename.com"] in the title and that may help to get this keywords in ranking easily.

Meta tags :- Meta tags provide information to search engines about website. Quality content and attractive meta tags with combination of some cool keywords help search engine to decide which keywords are important to the website. A informative meta description attracts users to visit website.

HTML Heading Tags :- Header tags provide information to search engines about headline of the webpage. While looking at the website you should always look out for informative H tags. You can define H tags like <h1>This is heading</h1> and if you missed out any other important heading then you can simply use other important h2,h3 etc.

Robots.txt :-  I found this difficulty with my first project when I was learner and used to work as a link builder I built lots of quality links, but was not getting results. While checking out in Google webmaster tool I found that all pages of the website were disallowed then i rectified this error asap. It is very important to take a look on robots.txt it has to be defined as ” User-agent: * “

If any website page that you don’t want to show the search engines then you can define as

User-agent: *
Disallow: /page_name/

Sitemap :- Sitemap is very important aspect for any website it helps to navigate website pages easily what users looking for. It’s good for users as well as  search engine spiders you may easily generate sitemap through Google webmaster tool and you can simply create a page on your website and navigate all the important pages.

Some Important aspects to Running a Successful Website

Website_successI am sure you have been learning and trying many new things to improve website ranking. Today we will be discussing about some good aspects of SEO which would help you to increase website traffic as well as ranking.

Here are some tips which definitely gonna help you to get popular your brand.

Website structure :- Effective website structure helps users to understand all the areas and use all the options that are available on the the website. Easy navigation allows users to go one page to another page and its often helps to increase sales. It is also very important to use right keyword in the right place, It helps to improve conversation rate as well as keyword impression. Think always from users and search engine point of view, If users will get difficulties to find valuable content then there is no mean to having a website. So always considered a good website structure.

Easy Code :-  Easy code holds your important keywords and content that helps spider to understand your website. Easy code increases accuracy of indexing, Search engine spiders love to index clean and light code. Many developers use easy CSS code that is easy to index, Search engine spiders don’t go to deep to understand complicated codes. So use of decent CSS code always a smart decision that keeps html code clean and spiders can easily index your website accurately. Maintaining a clean code always help to get ranked in search engine easily.

Marketing strategy :- Having a good and attractive website is not a solution to drive business in a pace, It is very important to understand market. For any small and large scale businesses it is very important to research on competitors and their products and services. So very first thing what you have to do is make a list of competitor websites and right down the points how your website could be better for customers and right down that things as well what they have missed in their website.

Keyword research :- Online success of any business depend on keyword research. Keywords help to let search engine know about your business,  services and products that you offering to customers, It would not be wrong to say that keywords define nature of a business. Good selection of keywords help to increase sales of products as well as website popularity in the same pace. Use of unique, attractive and authentic keywords drive users to the website. In the last post we had discussed about keyword research tool.

Google adwords keyword tool can help you in many ways. By putting one keyword or key phrase it will show you list of keywords and you have to select some sort of good keywords with low competition and higher in density. Some of  the important keywords you can incorporate in your website content and meta tags.

Link Building – Quality link building is very important aspect of SEO. It will help you to improve website page rank as well as keywords ranking. You can find good list of directories by searching in Google, always submit you website details in high PR niche directories and keep tracking search engine crawling it or not. There are many websites on the web which are related to your niche you can simply send a link exchange proposal to the webmasters. In the same way you can generate backlinks by using forums and blogs. Paid links and guest posting also refer good amount of traffic, but you have to make sure that it has to be related to niche.

For now these valuable tips will help you to running a successful website. By using these tips you can easily drive traffic on the website and improve keywords ranking.

Some Useful and Selective tools for Beginners

selective-seo-toolsThere are some most important things to know while doing and learning SEO. Today we will talk about some most important tools that play vital role in SEO and help to know performance of website and queries.

Keyword suggestion tool –  Selection of good keywords is most important thing for any website many people get confused while deciding right keywords for their website. There are many tools that could be helpful to research keywords. SEObook and SEOmoz  both are good and easy to use, but use of “Google adwords keywords tool” is a smart decision.

Google Webmaster tool - This is very important tool for webmasters. It provides reports about website performance gives many valuable information and helps to find out queries so that we could easily fix the issues. To get started, simply add and verify your website and you will start to see information about your website. There is many things to know about Google webmaster tool, but it would be hard this time to understand for the users.

Google analytics tool – Most important tool to record performance of a website from SEO and other campaigns. It provides data about website traffic and shows report of where the visitors coming from. As results, it helps to pick better ideas to targeted ads, tells which keywords are helping to drive traffic and what are the actual sources of traffic.

Backlinks tracker tool –  This is really a nice tool to get to know about how many inbound links were followed by search engines that you have taken from different sources like Directory submission, Link exchange, Blog commenting and Forum posting.

Link Popularity checker  –  This tool is also potential and helps you to know about popularity of your website and it also helps to compare popularity between you and your competitors.

With the help of these tools beginners may easily learn SEO and by finishing up my this post I am pretty much sure you getting more and more confidence. I will be back in shortly with new post, with lots of things and ideas.

Basic Techniques of Onpage/Offpage

Howdy Newbies,  in today’s lesson I am going to tell you about Onpage and Offpage techniques. SEO is based on these two techniques so this post is very important and gonna help you to learn SEO.

onpage-and-offpage-ranking

A) Onpage SEO techniques:-

1. Meta tags – Meta tags are the html elements that define a webpage, Include title, keywords and description. It is visible for search engines and help to let search engines know about the page.

2. Title tag – One of the most aspect of onpage SEO that defines a perticular web page title

3. Alt tags – Alt tags help to describe images with the keyword which we want to optimize to get traffic.

4. H1 tag – The main heading of your website should be formatted as a H1 tag and you should use the keywords or phrases in H1 tag that you want to highlight on the website.

4. Keywords – Everybody knows what the keywords are any single word is called “keywords”

There are many other things in onpage SEO which we need to discuss, But these are the basic points that will help you to start work atleast.

B) Offpage SEO  techniques:- 

1. Directory Submission – You can find many directory list on Google and every directory has option to “Submit Link” where you can submit your website details (Title, Keyword, Description) by clicking on that link. Directory submission helps to increase visibility of a website.

2. Link Exchange – There would be million websites on the web that define same business that you do. In link exchange you can proposed to website owners to add your link details on their website and against you will have to add their business title on your website that is the very effective technique to get in touch with your target audience.

3. Article submission – In article submission you can submit any topic that relates and tells about your business to your target customers.

4. Blog commenting – You can find some quality blogs on the web which are related to your website content and post into comment section by placing your website link.

5. Forum posting – It’s a easy and very effective technique to get backlinks and increase visibility on the web. You can easily get registered in quality (Good PR) forums and start discussing things by write your views and thoughts but, you have to make sure it has to be related to forum and thread.

I am pretty sure about it, this post will help you to understand “How to do SEO” and by learning these easy steps you can easily get a job anywhere as a link builder and can earn 6k-8k/per month.

keep learning and All the best

Praveen Singh,